{"id":3493,"date":"2023-10-14T12:55:58","date_gmt":"2023-10-14T12:55:58","guid":{"rendered":"https:\/\/commercialreview.nl\/?p=3493"},"modified":"2023-10-15T15:28:27","modified_gmt":"2023-10-15T15:28:27","slug":"bever-kruidvat-en-aldi-de-winnaars-van-kwartaal-ii-2023-2","status":"publish","type":"post","link":"https:\/\/commercialreview.nl\/en\/2023\/10\/14\/bever-kruidvat-en-aldi-de-winnaars-van-kwartaal-ii-2023-2\/","title":{"rendered":"Kruidvat, Centraal Beheer en Trekpleister winnaars commercial competitie kwartaal III 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3493\" class=\"elementor elementor-3493\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6361f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6361f41\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9ee65d\" data-id=\"d9ee65d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ecb12 elementor-widget elementor-widget-text-editor\" data-id=\"e6ecb12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><span style=\"caret-color: #000000; color: #000000;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het eerste kwartaal nu bekend zijn. Deelnemende commercials worden beoordeeld op 6 factoren. <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-weight: bold; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Kruidvat, Centraal Beheer en Trekpleister<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> krijgen dit kwartaal de hoogste rapportcijfers. <\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12bf67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e12bf67\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b69174f\" data-id=\"b69174f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e92b0a8 elementor-widget elementor-widget-image\" data-id=\"e92b0a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/competition-2023q3-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"competition-2023q3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQ5NCwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9jb21wZXRpdGlvbi0yMDIzcTMtc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"411\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/competition-2023q3-1024x421.jpg\" class=\"attachment-large size-large wp-image-3494\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/competition-2023q3-1024x421.jpg 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/competition-2023q3-300x123.jpg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/competition-2023q3-768x316.jpg 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/competition-2023q3-1536x631.jpg 1536w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/competition-2023q3-2048x842.jpg 2048w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/competition-2023q3-650x267.jpg 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63c6615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c6615\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-553c0d1\" data-id=\"553c0d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f768542 elementor-widget elementor-widget-text-editor\" data-id=\"f768542\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><span style=\"background-color: transparent; color: #000000; font-family: Arial, sans-serif; font-size: 11pt; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); white-space-collapse: preserve;\">De zomercampagne van Kruidvat, ontworpen door DDB Amsterdam bestond uit meerdere onderdelen die via verschillende kanalen naar buiten werden gebracht. Op commercialreview zijn 3 van deze uitingen getest en deze hebben de hoogste score (7,4) gehaald in het derde kwartaal waarmee Kruidvat de winnaar is van de commercialcompetitie voor dit kwartaal. In de campagne worden we meegenomen op de vakantie van Lies: een reis voor singles. Hier gaat natuurlijk weer van alles anders dan gehoopt en verwacht. Met de nodige humor in onder andere een minutenlange film, wordt de kijker deelgenoot van het lot van Lies en komen we uiteindelijk ook weer samen met haar thuis aan als het normale leven na de vakantie weer begint. De campagne wordt gewaardeerd om de opvallende insteek doordat het crossmediaal is aangepakt en natuurlijk doordat vrijwel iedereen Lies en haar leven kent.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-130fcce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"130fcce\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cafbca\" data-id=\"8cafbca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2ccc4 elementor-widget elementor-widget-image\" data-id=\"dd2ccc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUwNSwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9pbWFnZTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"563\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image1-1024x576.png\" class=\"attachment-large size-large wp-image-3505\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image1-1024x576.png 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image1-300x169.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image1-768x432.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image1-1536x864.png 1536w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image1-650x366.png 650w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image1.png 1600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a2675a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a2675a\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50e4ebb\" data-id=\"50e4ebb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a76829 elementor-widget elementor-widget-text-editor\" data-id=\"3a76829\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><span style=\"background-color: transparent; color: #000000; font-family: Arial, sans-serif; font-size: 11pt; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); white-space-collapse: preserve;\">Op de tweede plek is Centraal Beheer ge\u00ebindigd met de commercial \u2018Hulp bij verzuim? Komt goed, onze specialisten helpen je met inzicht en oplossingen.\u2018 In de commercial, ontworpen door DDB Amsterdam, zien we een baas op de bouwplaats die zich zorgen maakt of zijn medewerker zich ziek heeft gemeld waardoor hij in de problemen kan komen. Gelukkig blijkt later dat de werknemer alleen maar \u2018hoge nood\u2019 had en zijn behoefte deed op grote hoogte. De humor werkt goed bij onze kijkers en doet de boodschap van de commercial goed overkomen. Daarmee krijgt deze commercial een rapportcijfer van een 7,3 wat een knappe prestatie is. De commercial scoort ook hoog op de factoren \u2018Onderscheidend\u2019 en \u2018Leuk om naar te kijken.\u2019<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d156ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d156ac\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba10959\" data-id=\"ba10959\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac83f1d elementor-widget elementor-widget-image\" data-id=\"ac83f1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUwNiwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9pbWFnZTIucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"686\" height=\"386\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image2.png\" class=\"attachment-large size-large wp-image-3506\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image2.png 686w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image2-300x169.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image2-650x366.png 650w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-827127b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"827127b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0462c4d\" data-id=\"0462c4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d02622d elementor-widget elementor-widget-text-editor\" data-id=\"d02622d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">De derde plek is dit kwartaal voor Trekpleister, die met een introductiecampagne een nieuwe merkstrategie, Slogan (Waar kunnen we je blij mee maken?) en een nieuw personage introduceert: Aaf, de behulpzame Trekpleister filiaalmanager. De commercial is ontworpen door DDB Amsterdam &amp; Eigen Fabrikaat. We zien dat veel kijkers dit waarderen en de introductie van dit personage leuk vinden. De commercial scoort een rapportcijfer van een 7.0 en scoort ook hoog op onder andere \u2018onderscheidendheid\u2019 en \u2018Leuk om naar te kijken\u2019. De commercial is ook behoorlijk opvallend omdat het een animatiefilm is, wat we natuurlijk niet heel vaak zien als TV commercials.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e4f390 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e4f390\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512e81b\" data-id=\"512e81b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51daed1 elementor-widget elementor-widget-image\" data-id=\"51daed1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUwNywidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9pbWFnZTMucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"562\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image3.png\" class=\"attachment-large size-large wp-image-3507\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image3.png 1000w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image3-300x169.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image3-768x432.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image3-650x365.png 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af09c07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af09c07\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f96faf1\" data-id=\"f96faf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7552e6 elementor-widget elementor-widget-text-editor\" data-id=\"c7552e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><span style=\"background-color: transparent; color: #000000; font-family: Arial; font-size: 11pt; font-weight: bold; white-space-collapse: preserve; letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">Wat verder opvalt<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">De commercial van Old Amsterdam scoort hoog op de factoren \u2018Geloofwaardig\u2019 en \u2018Zet aan tot actie\u2019 In deze korte commercial, ontworpen door Lifehunters zien we de introductie van een nieuw product: de Tasty Grill. Dit is een kaasburger die op aantrekkelijke wijze in beeld wordt gebracht in combinatie met een aantal gerechten. De commercial zelf is kort en krachtig en draait echt om Nederland kennis te laten maken met het nieuwe product en hen op te roepen dit toch vooral te gaan proberen. Dat doel lijkt aardig te zijn behaald, gezien bij veel kijkers de interesse gewekt is.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f5617a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f5617a\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ac11f\" data-id=\"55ac11f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-873bf1e elementor-widget elementor-widget-image\" data-id=\"873bf1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image4.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUwOCwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9pbWFnZTQucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"666\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image4-1024x682.png\" class=\"attachment-large size-large wp-image-3508\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image4-1024x682.png 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image4-300x200.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image4-768x511.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image4-650x433.png 650w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/10\/image4.png 1080w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20997f7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20997f7f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25612a56\" data-id=\"25612a56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56db8af3 elementor-widget elementor-widget-text-editor\" data-id=\"56db8af3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"background-color: transparent; color: #000000; font-family: Arial, sans-serif; font-size: 11pt; white-space-collapse: preserve; letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">Ook de commercials van het Oranje Fonds (B.R.A.I.N. Creatives) en van CEWE (No Tomato) scoren hoog op de factor geloofwaardig. Bij het Oranje Fonds zien we dit regelmatig terug: door de persoonlijke en inspirerende verhalen wordt de boodschap geloofwaardig over gebracht wat een knappe prestatie is.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Voor CEWE, aanbieder van onder andere fotoboeken, is het ook zeker een knappe prestatie om deze hoge score te behalen. In de zomerse commercial zien we een hoofdpersoon die met haar fotoboek terugkijkt op haar zomer. Dit maakt het een persoonlijk inkijkje in haar leven, wat veel van onze panelleden dus waarderen en geloofwaardig over vinden komen.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"white-space: normal;\"><span style=\"font-size: 11pt; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">We feliciteren de winnaars met de mooie resultaten!<\/span><\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Is jullie commercial de volgende winnaar in de commercialcompetitie op commercialreview.nl? Meld je commercial aan, laat ons panel het beoordelen!<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Aanmelden kan nu via <\/span><a style=\"font-size: inherit; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" href=\"https:\/\/commercialreview.nl\/prijzen\/\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/commercialreview.nl\/prijzen\/<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het eerste kwartaal nu bekend zijn. Deelnemende commercials worden beoordeeld op 6 factoren. Bever, Kruidvat en ALDI krijgen dit kwartaal de hoogste rapportcijfers.<\/p>","protected":false},"author":3,"featured_media":3405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kruidvat, Centraal Beheer en Trekpleister winnaars commercial competitie kwartaal III 2023 - commercialreview<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commercialreview.nl\/en\/2023\/10\/14\/bever-kruidvat-en-aldi-de-winnaars-van-kwartaal-ii-2023-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kruidvat, Centraal Beheer en Trekpleister winnaars commercial competitie kwartaal III 2023 - commercialreview\" \/>\n<meta property=\"og:description\" content=\"commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het eerste kwartaal nu bekend zijn. Deelnemende commercials worden beoordeeld op 6 factoren. 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