{"id":3225,"date":"2022-04-06T14:12:15","date_gmt":"2022-04-06T14:12:15","guid":{"rendered":"https:\/\/commercialreview.nl\/2022\/04\/06\/start-nederlandse-radiocommercial-benchmark\/"},"modified":"2022-04-06T14:12:15","modified_gmt":"2022-04-06T14:12:15","slug":"start-nederlandse-radiocommercial-benchmark","status":"publish","type":"post","link":"https:\/\/commercialreview.nl\/fr\/2022\/04\/06\/start-nederlandse-radiocommercial-benchmark\/","title":{"rendered":"Start Nederlandse Radiocommercial Benchmark"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Al ruim 3 jaar biedt commercialreview.nl een online platform om TV commercials te (pre-)testen en om deze commercials te benchmarken met bijvoorbeeld je eigen vorige commercials, commercials van andere bedrijven uit je industrie en commercials die uitgebracht zijn in dezelfde maand.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Vanaf nu is dit ook mogelijk voor alle radiocommercials in Nederland. Met dit initiatief gaat de Nederlandse Radiocommercial Benchmark van start: 1 centrale plek om radiocommercial snel, gemakkelijk, voordelig en op een leuke manier te kunnen benchmarken met andere radiocommercials.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-family: Arial; font-size: 11pt; white-space: pre-wrap;\"><br \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-family: Arial; font-size: 11pt; white-space: pre-wrap;\">Hoe geloofwaardig is jouw commercial ten opzichte van andere radiocommercials? In welke mate zet je commercial aan tot actie vergeleken met andere aanbieders uit je eigen industrie en hoe onderscheidend is deze ten opzichte van je vorige commercials? Op deze en 3 andere dimensies wordt je commercial standaard gemeten en gebenchmarkt.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">De resultaten worden opgeleverd in een overzichtelijk PDF rapport en kunnen uitgebreid worden bekeken en gefilterd op een eigen online dashboard.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-family: Arial; font-size: 11pt; white-space: pre-wrap;\"><br \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-family: Arial; font-size: 11pt; white-space: pre-wrap;\">Het doel is om dit toegankelijk te maken voor alle adverteerders op de radio in Nederland, zodat voor elke commercial data beschikbaar komt om resultaten inzichtelijk te maken en om toekomstige commercials zo mogelijk te verbeteren.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-family: Arial; font-size: 11pt; white-space: pre-wrap;\"><br \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-family: Arial; font-size: 11pt; white-space: pre-wrap;\">Ruben Balfoort, oprichter van commercialreview.nl: \u201cWe zagen dat er nog relatief weinig mogelijkheden zijn om snel goede inzichten te krijgen in de kwaliteit van radiocommercials en in benchmarks hiervoor. Daar willen wij op een leuke en toegankelijke manier een oplossing voor bieden.\u201d<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-family: Arial; font-size: 11pt; white-space: pre-wrap;\"><br \/><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-family: Arial; font-size: 11pt; white-space: pre-wrap;\">De standaardprijs voor deelname aan deze radiocommercial benchmark is \u20ac399, maar als introductieprijs is de eerste keer deelnemen nu mogelijk voor \u20ac200 per commercial.<\/span><\/p>\n<p><span style=\"font-size: 11pt; font-family: Arial; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Kijk voor alle informatie en aanmelden op onze webpagina: <\/span><a href=\"https:\/\/commercialreview.nl\/aanmelden\/radio\"><span style=\"font-size: 11pt; font-family: Arial; color: rgb(17, 85, 204); font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: underline; text-decoration-skip: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/commercialreview.nl\/aanmelden\/radio<\/span><\/a><span style=\"font-size: 11pt; font-family: Arial; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\"> <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>commercialreview.nl start met de Nederlandse Radiocommercial Benchmark<\/p>","protected":false},"author":3,"featured_media":3226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - 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