{"id":3730,"date":"2024-01-03T16:31:12","date_gmt":"2024-01-03T16:31:12","guid":{"rendered":"https:\/\/commercialreview.nl\/?p=3730"},"modified":"2024-01-03T23:17:35","modified_gmt":"2024-01-03T23:17:35","slug":"hema-plus-albert-heijn-zijn-de-winnaars-van-de-december-commercial-competitie-2023","status":"publish","type":"post","link":"https:\/\/commercialreview.nl\/fr\/2024\/01\/03\/hema-plus-albert-heijn-zijn-de-winnaars-van-de-december-commercial-competitie-2023\/","title":{"rendered":"HEMA, PLUS et Albert Heijn sont les laur\u00e9ats du concours commercial de d\u00e9cembre 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3730\" class=\"elementor elementor-3730\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-589e5a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"589e5a7\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71aafce\" data-id=\"71aafce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-636cfee elementor-widget elementor-widget-text-editor\" data-id=\"636cfee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">HEMA, PLUS &amp; Albert Heijn zijn de winnaars van d\u00e9 december commercial competitie 2023 op commercialreview.nl<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Op commercialreview.nl hebben we maar liefst 23 deelnemende decembercommercials voorgelegd aan ons panel. Per commercial hebben minimaal 250 respondenten 8 vragen beantwoord waardoor we een duidelijk beeld hebben gekregen van de scores per commercial. In dit artikel publiceren we de winnaars en andere opvallende scores.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"color: #000000; caret-color: #000000; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">De winnaars<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">De winnende commercial van 2023 is van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">HEMA,<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> ontworpen door Hotel L\u2019Amour. Deze commercial krijgt een rapportcijfer van een 7,7. In de commercial zien we dat de eenzaamheid van hoofdrolspeler Siepie wordt opgelost met de komst van maatje Takkie, wat een slim vervolg is op de Sinterklaas commercial. Deze reactie vat het gevoel van deze commercial erg goed samen waardoor het de terechte winnaar is: \u201cFantastisch. Deze reclame is zo leuk dat onze kinderen hem maar hoeven te horen en ze komen eraan gerend.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df9c7fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df9c7fb\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de05645\" data-id=\"de05645\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf8ebcb elementor-widget elementor-widget-image\" data-id=\"bf8ebcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0.png\" class=\"attachment-full size-full wp-image-3744\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0.png 1280w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-300x169.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-1024x576.png 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-768x432.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-18x10.png 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-650x366.png 650w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45b1cfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45b1cfb\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f71cca\" data-id=\"5f71cca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8a8499 elementor-widget elementor-widget-text-editor\" data-id=\"c8a8499\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Op de tweede plek is <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">PLUS<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> ge\u00ebindigd, ontworpen door Energize in samenwerking met Chris Sant en Dieuwer Bulthuis, met een gemiddeld cijfer van een 7,6. In de kerstcommercial zien we het verhaal van de tweelingbroers Thomas en William. Ondanks dat ze in elkaars buurt wonen, leven ze langs elkaar heen. Ogenschijnlijk gescheiden door een onuitgesproken ruzie. Maar: ze verlangen naar verbinding en dat gebeurt dan ook.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">De commercial roept mooie emoties op die zeer goed passen bij kerst. Deze reactie van \u00e9\u00e9n van onze respondenten vat dit goed samen: \u201cMooie korte film! Je hebt niet door dat je naar een reclame zit te kijken\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-024f2f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"024f2f5\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4e5403\" data-id=\"c4e5403\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-211940a elementor-widget elementor-widget-image\" data-id=\"211940a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1198\" height=\"670\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-1.png\" class=\"attachment-full size-full wp-image-3746\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-1.png 1198w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-1-300x168.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-1-1024x573.png 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-1-768x430.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-1-18x10.png 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-1-650x364.png 650w\" sizes=\"(max-width: 1198px) 100vw, 1198px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8de60bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8de60bd\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d548da1\" data-id=\"d548da1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a8b4e7 elementor-widget elementor-widget-text-editor\" data-id=\"8a8b4e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Op plek drie staat dit jaar de commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Albert Heijn<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, ontworpen door TBWA\\NEBOKO met een 7,5 als rapportcijfer. In deze commercial zien we trainer \u201come Ko \u201d die ondanks dat al die tieners als familie aanvoelen, de kerstdagen alleen doorbrengt terwijl hij gepijnigd kijkt naar een foto van zijn dochter met wie hij al jaren geen contact meer heeft. Tegen alle verwachtingen in brengt ome Ko de feestdagen toch niet alleen door. Met een smoes weten zijn leerlingen hem naar de sportzaal te lokken, waar een uitgebreid feestmaal op hem wacht. Het grootste cadeau is zijn dochter, die hij na al die jaren weer in zijn armen kan sluiten. Het thema \u2018Kerst gaat niet alleen om wat je op tafel zet, maar vooral om met wie je aan tafel zit\u2019 wordt hiermee helemaal duidelijk. <\/span><span style=\"background-color: transparent; color: #000000; font-family: Arial, sans-serif; font-size: 11pt; white-space-collapse: preserve; font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">Deze reactie vat de algemene indruk van deze commercial goed samen: \u201cIk krijg hier een warm gevoel van. Fijne kerstreclame.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1895b27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1895b27\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcecf66\" data-id=\"dcecf66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85498e4 elementor-widget elementor-widget-image\" data-id=\"85498e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"562\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-3.png\" class=\"attachment-full size-full wp-image-3747\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-3.png 1000w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-3-300x169.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-3-768x432.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-3-18x10.png 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-3-650x365.png 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a637d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50a637d\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-002469e\" data-id=\"002469e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d649f6b elementor-widget elementor-widget-text-editor\" data-id=\"d649f6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt; text-align: center;\"><em><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">We feliciteren de winnaars met deze prachtige resultaten!<\/span><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a117e60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a117e60\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c51d9d\" data-id=\"2c51d9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c359187 elementor-widget elementor-widget-image\" data-id=\"c359187\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1600\" height=\"658\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.jpg\" class=\"attachment-full size-full wp-image-3748\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.jpg 1600w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4-300x123.jpg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4-1024x421.jpg 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4-768x316.jpg 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4-1536x632.jpg 1536w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4-18x7.jpg 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4-650x267.jpg 650w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">De top drie per categorie<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd81a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dd81a4\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c2935c\" data-id=\"3c2935c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08c6334 elementor-widget elementor-widget-text-editor\" data-id=\"08c6334\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 18px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Andere opvallende resultaten<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 18px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Op de factor <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2018Zet aan tot actie\u2019<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> scoorde naast de commercials van PLUS en Albert Heijn, ook de commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Kruidvat<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> hoog met een 5,8. In deze commercial, ontworpen door DDB Unlimited, wordt opgeroepen om het nummer \u201cSing along for Christmas\u201d te streamen waardoor er geld wordt gedoneerd aan het Armoedefonds. Dit is een heel duidelijke call to action die gezien de resultaten goed lijkt te werken.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f56536 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f56536\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0714ce\" data-id=\"a0714ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca5f980 elementor-widget elementor-widget-image\" data-id=\"ca5f980\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1280\" height=\"720\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-4.png\" class=\"attachment-full size-full wp-image-3749\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-4.png 1280w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-4-300x169.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-4-1024x576.png 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-4-768x432.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-4-18x10.png 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-4-650x366.png 650w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcf14c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcf14c4\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-115bd0b\" data-id=\"115bd0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-becee64 elementor-widget elementor-widget-text-editor\" data-id=\"becee64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Op de factor <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2018Onderscheidend\u2019 <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">scoort de commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Staatsloterij<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, ontworpen door TBWA\\NEBOKO, het hoogst met een 7,3. In deze commercial zien we een mooi verhaal met als thema \u201cGeloof in geluk\u201d. In de commercial wordt een man gevolgd die door een magische cryptex zijn toekomst ziet, en uiteindelijk de liefde verkiest boven zijn staatslot.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Onderscheidend zijn met een commercial in de decemberperiode is uitdagend, maar ook dit jaar weer uitstekend gelukt door de Staatsloterij.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a097d4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a097d4e\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a79abc\" data-id=\"4a79abc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acea1d3 elementor-widget elementor-widget-image\" data-id=\"acea1d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1600\" height=\"900\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-5.png\" class=\"attachment-full size-full wp-image-3750\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-5.png 1600w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-5-300x169.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-5-1024x576.png 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-5-768x432.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-5-1536x864.png 1536w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-5-18x10.png 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-5-650x366.png 650w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da514e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da514e1\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-114ad34\" data-id=\"114ad34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-006c431 elementor-widget elementor-widget-text-editor\" data-id=\"006c431\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">De commercial van <\/span><span style=\"font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Lidl<\/span><span style=\"font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> eindigt in de top drie op de factor <\/span><span style=\"font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u2018Leuk om naar te kijken\u2019<\/span><span style=\"font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">. De commercial, ontworpen door BBDO Germany, scoort een 7,6.<\/span><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">In deze commercial redt de pittige maar schattige wasbeer-superheld de dag door het verloren knuffel aapje van een kleine jongen terug te brengen. Deze internationale commercial met een beetje \u201cmagie\u201d, wordt gewaardeerd door ons panel, wat goed wordt samengevat in deze reactie: \u201cLeuk, gezellig, lief, aansprekend\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-093fd56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"093fd56\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-844a439\" data-id=\"844a439\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a582008 elementor-widget elementor-widget-image\" data-id=\"a582008\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1181\" height=\"697\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-6.png\" class=\"attachment-full size-full wp-image-3751\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-6.png 1181w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-6-300x177.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-6-1024x604.png 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-6-768x453.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-6-18x12.png 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-6-650x384.png 650w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-232befe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"232befe\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-deb62a7\" data-id=\"deb62a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8087804 elementor-widget elementor-widget-text-editor\" data-id=\"8087804\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 18px; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Voor de laatste opvallende uitslag gaan we naar de commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Schoonenberg Hoorcomfort, <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">die op een gedeelde eerste plek eindigde als PLUS op de factor <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">\u201cGeloofwaardigheid.\u201d<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> In de kerstcommercial, ontworpen door INDIE Amsterdam, volgen we een vader en dochter op verschillende momenten in hun leven. De dochter is sinds haar geboorte <\/span><a href=\"https:\/\/www.hoorzaken.nl\/gehoorproblemen\/slechthorendheid\/\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">slechthorend<\/span><\/a><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">, maar dankzij haar <\/span><a href=\"https:\/\/www.hoorzaken.nl\/hoorverbetering\/gehoorapparaat\/\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">hoortoestel<\/span><\/a><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> is ze van jongs af aan verbonden met de buitenwereld en met anderen. De commercial valt goed in de smaak bij ons panel wat goed wordt samengevat in deze reactie: \u201cMooie reclame met iets wat mensen aanspreekt (communicatie met dierbaren)\u201d Al met al een knappe prestatie, zeker gezien het de eerste kerstcommercial ooit is voor Schoonenberg Hoorcomfort.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-993fbc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"993fbc2\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d70e2c0\" data-id=\"d70e2c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1609716 elementor-widget elementor-widget-image\" data-id=\"1609716\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"467\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-7.png\" class=\"attachment-full size-full wp-image-3752\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-7.png 700w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-7-300x200.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-7-18x12.png 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/pasted-image-0-7-650x434.png 650w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a3774f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a3774f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82f4e0a\" data-id=\"82f4e0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52d45440 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"52d45440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">Namens <\/span><a style=\"font-size: inherit; font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); font-weight: var(--uicore-typography--p-w,'600'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); background-color: #ffffff;\" href=\"https:\/\/www.linkedin.com\/company\/commercialreview\/\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">commercialreview.nl<\/span><\/a><span style=\"letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none'); background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-weight: bold; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\"> wensen we iedereen een gelukkig en gezond 2024! We kijken uit naar veel mooie (datagedreven) campagnes!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In onze column op MarketingTribune, bespreken we de commercials van juli 2023<\/p>","protected":false},"author":3,"featured_media":3734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HEMA, PLUS &amp; Albert Heijn zijn de winnaars van d\u00e9 december commercial competitie 2023 - commercialreview<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commercialreview.nl\/fr\/2024\/01\/03\/hema-plus-albert-heijn-zijn-de-winnaars-van-de-december-commercial-competitie-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HEMA, PLUS &amp; 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