{"id":3769,"date":"2024-01-17T08:28:40","date_gmt":"2024-01-17T08:28:40","guid":{"rendered":"https:\/\/commercialreview.nl\/?p=3769"},"modified":"2024-01-17T10:46:31","modified_gmt":"2024-01-17T10:46:31","slug":"bol-hema-en-allianz-direct-de-winnaars-van-kwartaal-iv-2023","status":"publish","type":"post","link":"https:\/\/commercialreview.nl\/fr\/2024\/01\/17\/bol-hema-en-allianz-direct-de-winnaars-van-kwartaal-iv-2023\/","title":{"rendered":"bol., HEMA en Allianz Direct de winnaars van kwartaal IV 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3769\" class=\"elementor elementor-3769\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6361f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6361f41\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9ee65d\" data-id=\"d9ee65d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ecb12 elementor-widget elementor-widget-text-editor\" data-id=\"e6ecb12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><span style=\"caret-color: #000000; color: #000000;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;\">commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het eerste kwartaal nu bekend zijn. Deelnemende commercials worden beoordeeld op 6 factoren. <b>bol., HEMA en Allianz Direct<\/b><span style=\"font-weight: 400;\"> krijgen dit kwartaal de hoogste rapportcijfers. <\/span><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12bf67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e12bf67\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b69174f\" data-id=\"b69174f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e92b0a8 elementor-widget elementor-widget-image\" data-id=\"e92b0a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"competition-2023q4.1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc3MSwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9jb21wZXRpdGlvbi0yMDIzcTQuMS1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"411\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.1-1024x421.jpg\" class=\"attachment-large size-large wp-image-3771\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.1-1024x421.jpg 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.1-300x123.jpg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.1-768x316.jpg 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.1-1536x631.jpg 1536w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.1-2048x842.jpg 2048w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.1-18x7.jpg 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/competition-2023q4.1-650x267.jpg 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63c6615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c6615\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-553c0d1\" data-id=\"553c0d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f768542 elementor-widget elementor-widget-text-editor\" data-id=\"f768542\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Na het geweld van alle kerstcommercials, kijken we nog terug op de rest van het vierde kwartaal van 2023 waarin er veel nieuwe commercials zijn gepubliceerd.&nbsp;<\/span><\/p>\n<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><b style=\"font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000; font-weight: normal;\">&nbsp;<\/b><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">De winnaar is de sinterklaascommercial van bol. met een 7,4 als gemiddelde cijfer. De sinterklaascampagne van Bol draait dit jaar om de gedachte \u2018hoe dichter je bij Sint komt, des te magischer het wordt\u2019. De commercial is ontworpen door DEPT Agency en laat zien wat er gebeurt als Eva oog in oog komt te staan met de goedheiligman. Het jonge meisje wil vanaf dat moment maar \u00e9\u00e9n ding: zelf Sinterklaas worden. Een droom waar ze helemaal voor gaat en alle benodigde items voor op haar verlanglijstje zet. De commercial scoort ook hoog op de factoren \u2018Zet aan tot actie\u2019, \u2018Leuk om naar te kijken\u2019 en \u2018Geloofwaardig\u2019.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Deze reactie vat goed samen welk gevoel deze reclame oproept bij de kijkers: \u201cLeuk gevonden! Raakt wel echt aan de fantasiewereld van het sinterklaasfeest\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-130fcce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"130fcce\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cafbca\" data-id=\"8cafbca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2ccc4 elementor-widget elementor-widget-image\" data-id=\"dd2ccc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/AfbeeldingBol.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"AfbeeldingBol\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc3MiwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9BZmJlZWxkaW5nQm9sLmpwZWcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"540\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/AfbeeldingBol.jpeg\" class=\"attachment-large size-large wp-image-3772\" alt=\"bol. sinterklaas commercial 2023\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/AfbeeldingBol.jpeg 960w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/AfbeeldingBol-300x169.jpeg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/AfbeeldingBol-768x432.jpeg 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/AfbeeldingBol-18x10.jpeg 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/AfbeeldingBol-650x366.jpeg 650w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a2675a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a2675a\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50e4ebb\" data-id=\"50e4ebb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a76829 elementor-widget elementor-widget-text-editor\" data-id=\"3a76829\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Op de tweede plaats is de Sinterklaas commercial van HEMA ge\u00ebindigd, met een 7,3 als score. De pakjesboot met Sinterklaas kwam ook vorig jaar weer aan in Nederland. N\u00e9t op tijd gelukkig volgens HEMA, want het scheelde niet veel of de boot was veel later aangekomen. Hoe dat komt zien we in de de Sinterklaascampagne van Hotel L\u2019Amour voor HEMA. De commercial scoort ook hoog op de factoren \u2018Onderscheidend\u2019 en \u2018Leuk om naar te kijken\u2019.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Deze reactie van een van onze respondenten vat het algemene oordeel goed samen: \u201cVrolijk en gericht op kinderen, maar is ook &#8216;leuk&#8217; voor ouderen om naar te kijken.\u201d<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d156ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d156ac\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba10959\" data-id=\"ba10959\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac83f1d elementor-widget elementor-widget-image\" data-id=\"ac83f1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/SinterklaasHema.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"SinterklaasHema\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc3NCwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9TaW50ZXJrbGFhc0hlbWEuanBlZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"563\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/SinterklaasHema-1024x576.jpeg\" class=\"attachment-large size-large wp-image-3774\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/SinterklaasHema-1024x576.jpeg 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/SinterklaasHema-300x169.jpeg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/SinterklaasHema-768x432.jpeg 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/SinterklaasHema-18x10.jpeg 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/SinterklaasHema-650x366.jpeg 650w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/SinterklaasHema.jpeg 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-827127b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"827127b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0462c4d\" data-id=\"0462c4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d02622d elementor-widget elementor-widget-text-editor\" data-id=\"d02622d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Op de derde plek staat de commercial van Allianz Direct, ontworpen door Alfred International met een 7,1 als rapportcijfer.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><span id=\"docs-internal-guid-47345d39-7fff-4fa4-8ad3-e70ad2c243f4\" style=\"caret-color: #000000; color: #000000;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">In de video is een hoofdrol weggelegd voor een groepje meeuwen. Die lachen de hoofdrolspeelster keihard uit, maar uiteindelijk blijken de meeuwen toch het slimst. Ook deze commercial scoort hoog op de factor \u2018Leuk om naar te kijken\u2019.<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Deze reactie vat het algemene gevoel over deze commercial goed samen: \u201cHumoristisch, boodschap wordt duidelijk over gemaakt, niet te lang of teveel poespas\u201d<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e4f390 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e4f390\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512e81b\" data-id=\"512e81b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51daed1 elementor-widget elementor-widget-image\" data-id=\"51daed1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/CommercialAllianzDirect2023.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"CommercialAllianzDirect2023\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc3NSwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzAxXC9Db21tZXJjaWFsQWxsaWFuekRpcmVjdDIwMjMuanBlZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"540\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/CommercialAllianzDirect2023.jpeg\" class=\"attachment-large size-large wp-image-3775\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/CommercialAllianzDirect2023.jpeg 960w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/CommercialAllianzDirect2023-300x169.jpeg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/CommercialAllianzDirect2023-768x432.jpeg 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/CommercialAllianzDirect2023-18x10.jpeg 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/01\/CommercialAllianzDirect2023-650x366.jpeg 650w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af09c07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af09c07\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f96faf1\" data-id=\"f96faf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7552e6 elementor-widget elementor-widget-text-editor\" data-id=\"c7552e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">We feliciteren de winnaars met deze mooie resultaten!<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><b style=\"font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000; font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Andere opvallende resultaten<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Commercial <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>Intertoys<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> met als titel \u2018Hij is er weer\u2019 scoort hoog op de factor geloofwaardig. In deze commercial wordt aangekondigd dat het welbekende speelboek weer beschikbaar is in de winkels. Een moment waar veel kinderen elk jaar naar uitkijken. Deze commercial is ontworpen door DUNKD en Vlimse.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><b style=\"font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000; font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">De \u2018gezondheidsvragen\u2019 commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>Kruidvat,<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> ontworpen door DDB Amsterdam, scoort hoog op \u2018Zet aan tot actie\u2019. Kruidvat vertelt in deze campagne aan heel Nederland dat je voor \u00e9cht betrouwbaar advies altijd kunt rekenen op de deskundigheid van een van de 4.000 gediplomeerde drogisten van Kruidvat. Ons panel vat dit op als een duidelijke call to action waarmee deze commercial succesvol lijkt te zijn.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><b style=\"font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000; font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">De commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>HORNBACH<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> scoort hoog op \u2018Onderscheidend\u2019. Zoals we van HORNBACH gewend zijn is ook de commercial \u2018<\/span><a style=\"text-decoration: none;\" href=\"https:\/\/app.commercialreview.nl\/admin\/commercials\/commercial\/1731\/change\/\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Iedere m2 verdient de beste ter wereld te zijn<\/span><\/a><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u2019 een hele opvallende, met bijzondere scenario\u2019s en beelden. Dit wordt gewaardeerd door ons panel en is duidelijk herkenbaar voor het merk HORNBACH.<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><b style=\"font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000; font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">De laatste opvallende score is voor de <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>ALDI <\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">commercial \u2018De pracht van de polder\u2019 die hoog scoort op \u2018Zet aan tot actie\u2019 en \u2018Geloofwaardig\u2019<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><br \/><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In deze commercial, ontworpen door INDIE Amsterdam staat de aardappel centraal: \u201c<\/span><span style=\"font-size: 10.5pt; font-family: Roboto, sans-serif; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Gepureerd, gekookt, gefrituurd of gebakken: hoe je de pieper ook bereidt, ze zijn het lekkerste van eigen bodem.\u201c Dit spreekt onze respondenten zeker aan en ze vinden dit geloofwaardig overkomen.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><b style=\"font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000; font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10.5pt; font-family: Roboto, sans-serif; color: #000000; background-color: #ffffff; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Complimenten aan alle deelnemers en we kijken uit naar de eerste commercial van 2024!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20997f7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20997f7f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25612a56\" data-id=\"25612a56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56db8af3 elementor-widget elementor-widget-text-editor\" data-id=\"56db8af3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; caret-color: #e0e0e0; color: #e0e0e0; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Is jullie commercial de volgende winnaar in de commercialcompetitie op commercialreview.nl? Meld je commercial aan, laat ons panel het beoordelen!<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"caret-color: #000000; color: #000000;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Aanmelden kan nu via <\/span><a style=\"transition-property: all;\" href=\"https:\/\/commercialreview.nl\/prijzen\/\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">deze pagina<\/span><\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het eerste kwartaal nu bekend zijn. Deelnemende commercials worden beoordeeld op 6 factoren. Bever, Kruidvat en ALDI krijgen dit kwartaal de hoogste rapportcijfers.<\/p>","protected":false},"author":3,"featured_media":3405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>bol., HEMA en Allianz Direct de winnaars van kwartaal IV 2023 - commercialreview<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commercialreview.nl\/fr\/2024\/01\/17\/bol-hema-en-allianz-direct-de-winnaars-van-kwartaal-iv-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"bol., HEMA en Allianz Direct de winnaars van kwartaal IV 2023 - commercialreview\" \/>\n<meta property=\"og:description\" content=\"commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het eerste kwartaal nu bekend zijn. Deelnemende commercials worden beoordeeld op 6 factoren. 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