{"id":3804,"date":"2024-07-17T07:03:55","date_gmt":"2024-07-17T07:03:55","guid":{"rendered":"https:\/\/commercialreview.nl\/?p=3804"},"modified":"2024-07-17T07:07:07","modified_gmt":"2024-07-17T07:07:07","slug":"de-winnende-commercials-van-kwartaal-ii-van-het-ek-2024","status":"publish","type":"post","link":"https:\/\/commercialreview.nl\/fr\/2024\/07\/17\/de-winnende-commercials-van-kwartaal-ii-van-het-ek-2024\/","title":{"rendered":"De winnende commercials van kwartaal II &#038; van het EK 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3804\" class=\"elementor elementor-3804\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6361f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6361f41\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9ee65d\" data-id=\"d9ee65d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ecb12 elementor-widget elementor-widget-text-editor\" data-id=\"e6ecb12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het tweede kwartaal van 2024 bekend zijn. Ook maken we de beste EK commercials bekend. Deelnemende commercials worden beoordeeld op 6 factoren. <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Lidl, Intertoys en bol <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">krijgen de hoogste rapportcijfers.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; color: #3a4149; line-height: 1.38;\"><b style=\"font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000; font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Het tweede kwartaal zit er alweer op en we hebben weer veel commercials voorbij zien komen. Veel commercials luidden de zomer al in terwijl we op de echte zomer helaas nog wat moeten wachten. Er zijn weer duizenden reacties binnengekomen vanuit ons panel waarbij alle deelnemende commercials onder de loep werden genomen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e12bf67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e12bf67\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b69174f\" data-id=\"b69174f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e92b0a8 elementor-widget elementor-widget-image\" data-id=\"e92b0a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024q2-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"competition-2024q2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgwNiwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA3XC9jb21wZXRpdGlvbi0yMDI0cTItc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"411\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024q2-1024x421.jpg\" class=\"attachment-large size-large wp-image-3806\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024q2-1024x421.jpg 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024q2-300x123.jpg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024q2-768x316.jpg 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024q2-1536x631.jpg 1536w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024q2-2048x842.jpg 2048w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024q2-18x7.jpg 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024q2-650x267.jpg 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63c6615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c6615\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-553c0d1\" data-id=\"553c0d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f768542 elementor-widget elementor-widget-text-editor\" data-id=\"f768542\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span id=\"docs-internal-guid-ba5b0b4c-7fff-30b3-2f35-2ec72356b6fb\" style=\"caret-color: #000000; color: #000000;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">De winnende commercial is in het tweede kwartaal van Lidl met de commercial <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-weight: bold; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">\u201cIk ga naar Lidl voor&#8230; lekker vers brood\u201d. <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Deze commercial is ontworpen door <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-weight: bold; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Alfred <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">en scoort een 7,1 als rapportcijfer maar scoort ook hoog op \u2018zet aan tot actie\u2019 en \u2018leuk om naar te kijken\u2019. In de commercial zien we een jongen en een meisje die beide geen zin hebben om het bed uit te gaan om het ontbijt te regelen maar \u00e9\u00e9n van hen dit toch moet gaan doen. Natuurlijk gaat hij naar de Lidl en haalt daar heerlijk verse broodjes waar ze vervolgens samen van genieten. Ons panel waardeert deze commercial door de gezelligheid en de humor wat goed wordt samengevat in deze reactie: \u201cLeuk, humor en best een herkenbare situatie. Slim gedaan.\u201d Weer knap gedaan van Lidl! <\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-130fcce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"130fcce\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cafbca\" data-id=\"8cafbca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2ccc4 elementor-widget elementor-widget-image\" data-id=\"dd2ccc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/LidlBrood.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"LidlBrood\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgwNywidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA3XC9MaWRsQnJvb2QuanBlZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"594\" height=\"335\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/LidlBrood.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-3807\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/LidlBrood.jpeg 594w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/LidlBrood-300x169.jpeg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/LidlBrood-18x10.jpeg 18w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a2675a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a2675a\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50e4ebb\" data-id=\"50e4ebb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a76829 elementor-widget elementor-widget-text-editor\" data-id=\"3a76829\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span id=\"docs-internal-guid-fc9b8560-7fff-58f6-612f-53dee2493fe9\" style=\"caret-color: #000000; color: #000000;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Op de gedeelde tweede plek staan Intertoys en bol. De commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-weight: bold; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Intertoys<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">, ontworpen samen met <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-weight: bold; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Vlimse<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">, valt op door het vrolijke karakter: spelende kinderen, gezellige beelden en inventieve spellen. Dit wordt beloond met een 7 als rapportcijfer en met de hoogste score op de factor \u2018geloofwaardig\u2019. Dit is een goede prestatie van Intertoys en een goede aftrap van een meerjarige campagne die is gestart op de \u2018International day of play\u2019 <\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8c08e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8c08e7\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-739eed5\" data-id=\"739eed5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3609f33 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3609f33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span id=\"docs-internal-guid-fc9b8560-7fff-58f6-612f-53dee2493fe9\" style=\"caret-color: #000000; color: #000000;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Op de gedeelde tweede plek staan Intertoys en bol. De commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-weight: bold; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Intertoys<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">, ontworpen samen met <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-weight: bold; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Vlimse<\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">, valt op door het vrolijke karakter: spelende kinderen, gezellige beelden en inventieve spellen. Dit wordt beloond met een 7 als rapportcijfer en met de hoogste score op de factor \u2018geloofwaardig\u2019. Dit is een goede prestatie van Intertoys en een goede aftrap van een meerjarige campagne die is gestart op de \u2018International day of play\u2019 <\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d156ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d156ac\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba10959\" data-id=\"ba10959\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac83f1d elementor-widget elementor-widget-image\" data-id=\"ac83f1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/IntertoysSpelenCommercial.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IntertoysSpelenCommercial\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgwOCwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA3XC9JbnRlcnRveXNTcGVsZW5Db21tZXJjaWFsLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"727\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/IntertoysSpelenCommercial-1024x744.png\" class=\"attachment-large size-large wp-image-3808\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/IntertoysSpelenCommercial-1024x744.png 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/IntertoysSpelenCommercial-300x218.png 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/IntertoysSpelenCommercial-768x558.png 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/IntertoysSpelenCommercial-18x12.png 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/IntertoysSpelenCommercial-650x472.png 650w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/IntertoysSpelenCommercial.png 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-827127b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"827127b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0462c4d\" data-id=\"0462c4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d02622d elementor-widget elementor-widget-text-editor\" data-id=\"d02622d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span id=\"docs-internal-guid-dd5e1800-7fff-f29f-38aa-45819a9fb238\" style=\"caret-color: #000000; color: #000000;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">De commercial van <b>bol<\/b> is de commercial rondom het bol Select spaarprogramma, ontworpen door <b>DEPT Agency<\/b>. In deze commercial zien we een vader die zich voorbereidt op een date door zijn huis te voorzien van veel nieuwe spullen, gekocht bij bol. Maar vlak voor het moment van de afspraak zegt de dame in kwestie af omdat het haar toch iets te snel gaat. Maar, hij ziet het positieve ervan in omdat hij er toch wat aan over heeft gehouden: punten in het Select spaarprogramma. Deze commercial zorgt voor een glimlach bij veel van de respondenten en kan daarom op een 7 als rapportcijfer rekenen.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e4f390 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e4f390\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512e81b\" data-id=\"512e81b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51daed1 elementor-widget elementor-widget-image\" data-id=\"51daed1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/BolSelectCommercial.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"BolSelectCommercial\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgwOSwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA3XC9Cb2xTZWxlY3RDb21tZXJjaWFsLmpwZWcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"594\" height=\"335\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/BolSelectCommercial.jpeg\" class=\"attachment-large size-large wp-image-3809\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/BolSelectCommercial.jpeg 594w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/BolSelectCommercial-300x169.jpeg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/BolSelectCommercial-18x10.jpeg 18w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af09c07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af09c07\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f96faf1\" data-id=\"f96faf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7552e6 elementor-widget elementor-widget-text-editor\" data-id=\"c7552e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Andere opvallende resultaten<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">De commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>Hubo<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> doet het goed bij ons panel met de hoogste score op \u2018zet aan tot actie\u2019 en een hoge score op de factor \u2018geloofwaardig\u2019. Dit is een mooie prestatie van Hubo om met een relatief eenvoudige commercial toch een geloofwaardig verhaal neer te zetten en ook nog eens aanmoedigt tot actie.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><b style=\"font-style: normal; font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: #000000; color: #000000; font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ook de commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>Trekpleister<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> gooit hoge ogen met hoge scores op &#8216;onderscheidend&#8217;, &#8216;zet aan tot actie&#8217; en &#8216;leuk om naar te kijken\u2019. De geanimeerde commercial is het tweede deel van de vorig jaar ingeslagen nieuwe weg en huisstijl van Trekpleister. Dit lijkt goed in de smaak te vallen en Aaf is al moeilijk meer weg te denken als karakter van Trekpleister. Trekpleister lijkt hiermee samen met <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>DDB Amsterdam<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> de juiste weg in te zijn geslagen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20997f7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20997f7f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25612a56\" data-id=\"25612a56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5417484 elementor-widget elementor-widget-image\" data-id=\"5417484\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/TrekpleisterCommercial2024.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"TrekpleisterCommercial2024\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgxMCwidXJsIjoiaHR0cHM6XC9cL2NvbW1lcmNpYWxyZXZpZXcubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA3XC9UcmVrcGxlaXN0ZXJDb21tZXJjaWFsMjAyNC5qcGVnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"563\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/TrekpleisterCommercial2024-1024x576.jpeg\" class=\"attachment-large size-large wp-image-3810\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/TrekpleisterCommercial2024-1024x576.jpeg 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/TrekpleisterCommercial2024-300x169.jpeg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/TrekpleisterCommercial2024-768x432.jpeg 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/TrekpleisterCommercial2024-18x10.jpeg 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/TrekpleisterCommercial2024-650x366.jpeg 650w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/TrekpleisterCommercial2024.jpeg 1280w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4530e3 elementor-widget elementor-widget-text-editor\" data-id=\"b4530e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Een commercial die ook een opvallende score behaalde is die van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>Staatsloterij\u00a0<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> over de Koningsdagtrekking. Deze commercial is ontworpen door <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>TBWA\\Neboko<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> en heeft als boodschap: \u201cKoningsdag vier je samen\u201d Deze campagne vertelt het verhaal van een jongeman die woont en werkt in Japan. Op een dag ontvangt hij verschillende hints van zijn vrienden uit Nederland. Wanneer het vervolgens Koningsdag is in Nederland, heeft hij een bijzondere verrassing voor zijn vrienden: hij is erbij om samen te vieren. De commercial scoort hoog op \u2018onderscheidend\u2019 wat een knappe prestatie is.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">De laatste opvallende score is voor de commercial van het <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>Oranje Fonds<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, ontworpen door <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>B.R.A.I.N. Creatives <\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">met een hoge score op de factor \u2018geloofwaardig\u2019. In de commercial is een hoofdrol weggelegd voor echte voorbeelden van deelnemers aan sociale initiatieven. Dit maakt het heel persoonlijk en daarmee geloofwaardig. Dat sprak ons panel aan, waarvoor complimenten aan het Oranje Fonds.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3bbae0 elementor-widget elementor-widget-heading\" data-id=\"b3bbae0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">De winnende EK commercials<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6341f7e elementor-widget elementor-widget-text-editor\" data-id=\"6341f7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span id=\"docs-internal-guid-8f5cd2bb-7fff-5f93-ec6f-e93003612ea4\" style=\"caret-color: #000000; color: #000000;\"><b><span style=\"font-size: 12pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Dan was er het EK. Helaas kwam Nederland niet verder dan de halve finale, wat alsnog een erg knappe prestatie is. Rondom het EK zagen we veel commercials die inspeelden op ons oranjegevoel. Ook hier is <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">er<\/span><span style=\"font-size: 12pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\"> een top 3 uitgekomen.<\/span><\/b><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbff10 elementor-widget elementor-widget-image\" data-id=\"4cbff10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"411\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024ek-1024x421.jpg\" class=\"attachment-large size-large wp-image-3811\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024ek-1024x421.jpg 1024w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024ek-300x123.jpg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024ek-768x316.jpg 768w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024ek-1536x631.jpg 1536w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024ek-2048x842.jpg 2048w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024ek-18x7.jpg 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/competition-2024ek-650x267.jpg 650w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591606e elementor-widget elementor-widget-text-editor\" data-id=\"591606e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-size: 11pt; font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\">De winnende EK commercial is van <b>Albert Heijn, <\/b>ontworpen door <b>TBWA\\NEBOKO<\/b>. In deze commercial staat de spaaractie van onderzetters met tegelijk een spelelement centraal. Met deze creatief bedachte spaaractie zorgt Albert Heijn dat Nederland niet om het EK heen kan omdat de onderzetters waarschijnlijk in veel huishoudens wel te vinden waren. De commercial sprak extra aan omdat er een aantal spelers van het Nederlands Elftal aan het woord kwamen met een vleugje humor en zelfspot.<\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Op de tweede plek is de commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>ING<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, ook ontworpen door <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>TBWA\\Neboko<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, ge\u00ebindigd. De commercial draait om het\u00a0 \u201cOranjeDNA\u201d en probeert antwoord te geven op de vraag wat Oranje nou zo bijzonder maakt. De bondscoach Ronald Koeman speelt een belangrijke rol in deze commercial en geeft ons een kijkje achter de schermen bij oranje. De commercial spreekt veel van onze panelleden aan en zorgde voor een extra oranjeboost.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Op de derde plek staat de commercial van <\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>Lidl<\/b><\/span><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> die internationaal ontworpen en ingezet is. Deze commercial draait ook om een spaaractie, namelijk die om voetbalplaatjes te sparen van voetballers van verschillende deelnemende landen. De commercial is kort, krachtig en heeft een duidelijk doel: de spaaractie rondom het EK promoten. Dit werd gewaardeerd door ons panel.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; background-color: transparent; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><b>We feliciteren de winnaars van de kwartaal competitie en van de EK commercial competitie van harte!<\/b><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ec915 elementor-widget elementor-widget-image\" data-id=\"41ec915\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"708\" height=\"398\" src=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/AHEK2024Commercial.jpeg\" class=\"attachment-large size-large wp-image-3812\" alt=\"\" srcset=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/AHEK2024Commercial.jpeg 708w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/AHEK2024Commercial-300x169.jpeg 300w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/AHEK2024Commercial-18x10.jpeg 18w, https:\/\/commercialreview.nl\/wp-content\/uploads\/2024\/07\/AHEK2024Commercial-650x365.jpeg 650w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56db8af3 elementor-widget elementor-widget-text-editor\" data-id=\"56db8af3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; caret-color: #e0e0e0; color: #e0e0e0; line-height: 1.38;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #000000; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\"><b>Is jullie commercial de volgende winnaar in de commercialcompetitie op commercialreview.nl? Meld je commercial aan, laat ons panel het beoordelen!<\/b><\/span><\/p><p dir=\"ltr\" style=\"margin-top: 0pt; margin-bottom: 0pt; font-size: 16px; line-height: 1.38;\"><span style=\"caret-color: #000000; color: #000000;\"><b><span style=\"font-size: 11pt; font-family: Arial, sans-serif; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;\">Aanmelden kan nu via <\/span><a style=\"transition-property: all;\" href=\"https:\/\/commercialreview.nl\/prijzen\/\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #1155cc; font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">deze pagina<\/span><\/a><\/b><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het eerste kwartaal nu bekend zijn. Deelnemende commercials worden beoordeeld op 6 factoren. Bever, Kruidvat en ALDI krijgen dit kwartaal de hoogste rapportcijfers.<\/p>","protected":false},"author":3,"featured_media":3405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De winnende commercials van kwartaal II &amp; van het EK 2024 - commercialreview<\/title>\n<meta name=\"description\" content=\"commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het tweede kwartaal van 2024 bekend zijn. Ook maken we de beste EK commercials bekend. Deelnemende commercials worden beoordeeld op 6 factoren. 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Lidl, Intertoys en bol krijgen de hoogste rapportcijfers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/commercialreview.nl\/fr\/2024\/07\/17\/de-winnende-commercials-van-kwartaal-ii-van-het-ek-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"commercialreview\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-17T07:03:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T07:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/commercialreview.nl\/wp-content\/uploads\/2023\/08\/CommercialcompetitieHeader.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruben\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/commercialreview.nl\/2024\/07\/17\/de-winnende-commercials-van-kwartaal-ii-van-het-ek-2024\/\",\"url\":\"https:\/\/commercialreview.nl\/2024\/07\/17\/de-winnende-commercials-van-kwartaal-ii-van-het-ek-2024\/\",\"name\":\"De winnende commercials van kwartaal II & van het EK 2024 - commercialreview\",\"isPartOf\":{\"@id\":\"https:\/\/commercialreview.nl\/#website\"},\"datePublished\":\"2024-07-17T07:03:55+00:00\",\"dateModified\":\"2024-07-17T07:07:07+00:00\",\"author\":{\"@id\":\"https:\/\/commercialreview.nl\/#\/schema\/person\/38a2bc6948d2c4aaa21fb2bb065e7083\"},\"description\":\"commercialreview.nl organiseert d\u00e9 commercialcompetitie waarvan de winnaars van het tweede kwartaal van 2024 bekend zijn. 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