14 May 2025
AI: the future of market research
Without proper market research, effective marketing strategies are virtually impossible. However, marketing is sometimes based very much on intuition or preference and not enough on proven effectiveness. In a world with so much data and complexity, artificial intelligence (AI) offers marketers great opportunities to refine, accelerate and deepen marketing and market research. At commercialreview, we believe that AI is not just a supplement, but a force that fundamentally strengthens the way we conduct market research. That is why we actively use and integrate AI into our software. Consider: ✅ Automated analyzes ✅ Sentiment analysis ✅ Predictive models ✅ Data quality checks More about our vision? Read the article on FONK Magazine .