Albert Heijn comes first with “Delicious Easter full of surprises!” designed by TBWANEBOKO. The commercial receives a 7.5 rating and is about grandma who calls Ilse and proposes to come to Easter dinner as the Easter Bunny. Ilse certainly doesn't have to do this, but grandma has already decided to do it and goes out, which leads to the necessary humorous situations. The commercial is appreciated by our panel, which is well summarized in this response: “Very nice commercial. Funny. Approachable. This AH commercial made me want to celebrate Easter and I did some shopping at AH.”

The commercial also scores high on, among other things, the factors “fun to watch” and “incites action”.

Kruidvat comes in second place with “Smart savings with Kruidvat Brand” designed by DDB Unlimited. This commercial receives a 7.4 rating. The commercial starring Lies and her children shows that in these expensive times you can go to Kruidvat for affordable own brand products. The message is especially appealing because it is relevant to many viewers today. This response summarizes the general feeling about this commercial: “Nice idea, people recognize themselves in it now that everything has become more expensive and you have to purchase products smartly.”

In third place is the ALDI commercial, designed by Indie Amsterdam. This commercial received an average rating of 7.2 and revolves around the 50th anniversary of ALDI in the Netherlands. In the commercial we see an old couple who have been together for a long time, but whose love and care for each other is still evident. This creates appealing and sympathetic images that give many viewers a good feeling. This response sums up this general feeling well: “Emotional, moving. Nice idea to use the elderly, and the music. Especially because the music is Dutch.”

What else stands out

The commercials of Honest WOZ and HORNBACH score the highest on the “distinctive” factor. Both commercials are appreciated for their striking and distinctive character. This is definitely worth a compliment because few commercials score above a 7. This shows us that striking and somewhat daring commercials can certainly be appreciated and attract the necessary attention. This reaction about the Honest WOZ commercial summarizes it well: “Nice punchline and well thought out to turn something as boring as the property tax value and tax into something funny that attracts attention.”

What is also striking is that in general the commercials of ALDI and the Oranje Fonds score high on the credibility factor and that the “Leen Boulanger” commercial by Leen Bakker finished in third place on this factor. This is a good achievement by Leen Bakker, who was able to convey the message credibly with a humorous commercial and scored a 7.1 for this. This reaction well summarizes how the commercial comes across to many viewers: “Humorous commercial that makes it nice and clear that you don't have to go to a vague designer for beautiful furniture, but simply to Leen Bakker”

These beautiful and appealing commercials set the tone for this year. On to the second quarter with hopefully many great commercials again! Is your commercial the next winner in the commercial competition on commercialreview.nl? Submit your commercial and let our panel review it!

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