Bever's commercial is well received by many viewers and scores a score of 7.5. The commercial was designed by KesselsKramer in collaboration with Off the Richter and has the theme “Outside needs you, Outside needs you” and revolves around a call not to keep buying new things when this is not necessary. Many things can be reused or repaired, something Bever is committed to with the opening of a “recycling street”. Every item of clothing or product that is returned to a Bever store is taken to the recycling street next to the head office in Pijnacker. There it is checked whether it can be reused or donated, for example. With this, Bever wants to take responsibility for its own contribution to a global problem of overproduction, overconsumption and waste mountains full of unnecessarily thrown away products.”

The viewers appreciate this very much, especially in these times and also see this as a credible message, as this commercial also scores the highest on this this month: a 7.6.

The commercial also scores high on the factors "credible", "distinctive" and "incites action", making this an overall very good commercial and very likely to have achieved its intended goal!

The ANWB commercial finished in second place with an average score of 7.3. The commercial was designed by Fitzroy and revolves around the theme that the ANWB can help you everywhere, even if you get into an unpleasant situation as we see in the commercial where wild campers come into contact with a “local resident”. We see that the commercial is well received by our viewers, because of the humor and the holiday feeling that this commercial radiates. The message also seems to get across well that the ANWB offers services that many viewers did not know about and also scores well in terms of credibility, so this commercial can certainly be called successful.

In third place is Kruidvat's summer campaign, designed by DDB Unlimited. This campaign consists of three short commercials, with the “sun protection commercial” doing particularly well. It shows in a humorous way that it can be useful to buy your sunscreen at Kruidvat before your holiday, because otherwise you might have to pay a factor of 40 euros at a local seller. Viewers can absolutely appreciate this humor, which gives the commercial a 7.2 rating. This seems to be another successful summer campaign for Kruidvat!

A final striking result is for the commercial of BIO+, a Superunie brand, designed by Fight Club in collaboration with Bureau Duizenddingen. In this commercial from the organic brand BIO+, the various organic products are presented in an attractive manner. This relatively unknown brand scores high on the factors "credible" and "incites action" with this commercial. These are absolutely important factors to position yourself well in a market and for that: compliments to this brand and its agency!

We congratulate the winners of the month of June with the wonderful commercials and results!

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