commercialreview.nl organizes the commercial competition of which the winners of the first quarter are now known. Participating commercials are assessed on 6 factors. bol., HEMA and Allianz Direct received the highest marks this quarter.

After the violence of all the Christmas commercials, we look back on the rest of the fourth quarter of 2023, in which many new commercials were published.

The winner is Bol's Sinterklaas commercial. with an average score of 7.4. Bol's Sinterklaas campaign this year revolves around the idea 'the closer you get to Saint Nicholas, the more magical it becomes'. The commercial was designed by DEPT Agency and shows what happens when Eva comes face to face with the good saint. From that moment on, the young girl only wants one thing: to become Sinterklaas herself. A dream that she goes all out for and puts all the necessary items on her wish list. The commercial also scores high on the factors 'Calls to action', 'Fun to watch' and 'Credible'.

This reaction well summarizes the feeling this advertisement evokes in viewers: "Nice find! It really touches on the fantasy world of the Sinterklaas party."

HEMA's Sinterklaas commercial finished in second place, with a score of 7.3. The parcel boat with Sinterklaas also arrived in the Netherlands again last year. Fortunately, just in time according to HEMA, because it was close to the boat arriving much later. We see why in the Sinterklaas campaign by Hotel L'Amour for HEMA. The commercial also scores high on the factors 'Distinctive' and 'Fun to watch'.

This response from one of our respondents summarizes the general opinion well: “Happy and aimed at children, but is also 'fun' for the elderly to watch.”

In third place is the Allianz Direct commercial, designed by Alfred International, with a score of 7.1.

The video stars a group of seagulls. They laugh at the leading actress, but in the end the seagulls turn out to be the smartest. This commercial also scores high on the 'Fun to watch' factor. This response summarizes the general feeling about this commercial: “Humorous, message is made clear, not too long or too much fuss”

We congratulate the winners on these great results!

Other notable results

Commercial Intertoys with the title 'He's back' scores high on the credibility factor. This commercial announces that the well-known playbook is available again in stores. A moment that many children look forward to every year. This commercial was designed by DUNKD and Vlimse.

Kruidvat's 'health questions' commercial, designed by DDB Amsterdam, scores high on 'Incite action'. In this campaign, Kruidvat tells the whole of the Netherlands that you can always count on the expertise of one of Kruidvat's 4,000 certified druggists for truly reliable advice. Our panel sees this as a clear call to action with which this commercial appears to be successful.

HORNBACH's commercial scores high on 'Distinctive'. As we have come to expect from HORNBACH, the commercial 'Every m2 deserves to be the best in the world' is also a very striking one, with special scenarios and images. This is appreciated by our panel and is clearly recognizable for the HORNBACH brand.

The last notable score is for the ALDI commercial 'The splendor of the polder', which scores high on 'Incites action' and 'Credible'. In this commercial, designed by INDIE Amsterdam, the potato is central: "Pureed, boiled, fried or baked: no matter how you prepare the spud, they are the tastiest. home soil.” This certainly appeals to our respondents and they find it credible.

Compliments to all participants and we look forward to the first commercial of 2024!

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