In these difficult times, which certainly also have an influence on advertisers, we have again seen many great commercials. Some campaigns had to be cancelled, but the commercials that were shown on TV could count on a lot of extra reach given that a lot of TV is watched. Corona crisis-related commercials have also been released, two of which we discuss in this column. In total, we saw at least 50 new commercials again this month, 5 of which we highlight in this column.

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