Commercialreview launches Stramigo: the personal AI sparring partner for marketers. Stramigo works on the basis of brand data, market knowledge and research results, and supports marketing and communication specialists with strategic issues, brand development and campaign optimization.

Stramigo is an initiative of commercialreview, which has been conducting research into campaigns, brand perception and marketing effectiveness for leading brands for years. This expertise has now been bundled in an AI platform that offers marketing teams 24/7 access to substantiated advice, benchmark data and practical insights.

“Many marketers work with generic AI tools that do not take their brand strategy and market context into account,” says Ruben Balfoort, founder of Stramigo. "We solve that problem with Stramigo: the AI ​​assistant is fully tailored to your brand profile, data and objectives. It feels like you always have a strategic advisor next to you."

Stramigo can be used immediately in three simple steps:

Create profile – Check and enrich the automatically generated brand profile with brand values, target groups and competitive information.

Link data – Add research reports and marketing data, or have previous studies from commercialreview automatically loaded.

Start the conversation – Ask questions in the chat and receive immediate substantiated advice, from target group analyses, campaign analyzes to concept testing.

Stramigo distinguishes itself by the combination of AI with reliable research data and benchmark information, based on years of experience in the Dutch market. Convenience for users is also central: marketers do not have to build or train complex AI solutions themselves. Stramigo sets up a secure environment that is accessible to the entire team, offers smart suggestions for prompts and makes loading data simple and fast. This way, marketing teams can get started right away without technical barriers.

In addition, safety is a core value: every organization works in a fully protected environment. User data is never used to train public AI models and is exclusively hosted on servers within Europe.

More information about Stramigo