Balfoort founded commercialreview.nl because he felt that many companies invest a lot of money in commercials, without really having a good idea of ​​the effects of that commercial. “Who watches the commercial? Are they really watching? What do they think? Does it appeal to them?,” Balfoort wonders. “These are extremely important things to know and I want to help companies with that. Present commercials to the Netherlands and let the Dutch person, for whom the commercial is ultimately intended, speak: what feeling does it evoke? What are your first thoughts?” Balfoort wonders.

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