Commercialreview researched fifteen World Cup commercials to see which brands captured the Dutch football feeling most effectively. Every commercial was assessed by at least 225 respondents per commercial and the data was thoroughly analyzed with Stramigo.

KPN came out on top for the overall score. Allianz Direct and Staatsloterij also stood out positively for viewing enjoyment, Warmteservice for credibility and Jumbo for activation power.

Read the full article and all notable results on MarketingTribune.