In first place is the Old Amsterdam commercial, designed by DDB Unlimited with a score of 7.4. In this commercial you are taken into the historical story of the origins of Old Amsterdam in which a young Westland scion is looking for the taste he once tasted as a little boy on the market in Amsterdam. This search led to the taste of Old Amsterdam: spicy yet creamy. The beautiful historical images make this commercial attractive and somewhat melancholic. The viewers in our panel certainly appreciate this commercial, which is evident from this reaction: “Very good, emotion in it, showing that they have been around for a long time and use the same proven recipe. Very nice advertising.”

This commercial also scores above average on the factors “fun to watch” and “distinctive”.

In shared second place are the commercials from Albert Heijn, designed by TBWANEBOKO, and from HEKS'NKAAS® with a 7.1.

The Albert Heijn campaign focuses on casseroles, stews, traybakes and soups. “The oven season is open!” In the commercial we see main character Bart going crazy in the kitchen with delicious oven dishes, which causes an awkward moment when Lies and her friends enter. Humor is again central to this commercial and this is appreciated by our panel, which is well described in this response: “The message is packaged in a very funny way, so it sticks well and does not get boring.”

The HEKS'NKAAS® commercial, designed by a collaboration between PatrickCreatie and They Film Features, also caught our panel's attention. The secret of HEKS'NKAAS® is explained in this commercial in a fun way with "magical" images and situations. Most viewers know the brand and name, but not everyone knows exactly what the product is. This commercial makes that a lot clearer, which is well summarized in this response: Seems like a nice fairy tale, but it fits the product. Sympathetic lady. It immediately tells something about the liniment”

We saw a few other striking results in the credible category, where Aldi (INDIE Amsterdam) and Oranje Fonds (B.R.A.I.N. Creatives) finish in the top 3. This is a big compliment for both brands! In addition, Aldi also achieved the highest score on the “Call to action” factor. With these great scores, we can certainly speak of successful campaigns for Aldi and the Oranje Fonds!

We congratulate the winners of the months of September and October!

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