The King's Day commercial from the Staatsloterij, designed by TBWANEBOKO, receives an average of 7.0 and is therefore well appreciated by our panel. In the responses we see that the lucky cat and the story surrounding it are experienced as fun and enjoyable. This is well summarized in this response: “Cozy and inviting! You get a nice King's Day feeling." The commercial also scores high on the factors “fun to watch” and “distinctiveness”. It is absolutely impressive that the Staatsloterij manages to attract attention every time and captivate viewers with beautiful commercials!

In shared second place are the commercials of Etos, designed by NEEW and van de Beren, designed by Shoq. The Etos commercial revolves around Mother's Day in which the well-known Stef Bos song has been adapted into a version about mothers: “Mom, I'm looking more and more like you.” In this commercial, the emotions and beautiful images are very central and these also appeal to the viewers. This is evident, for example, from this response: “Very sentimental and emotional to show how important Mother's Day is in advertising.” A big compliment to Etos is that this commercial also scores high on credibility, which is a very important factor.

The Beren de Beren commercial, designed by Shoq, aims to show that the Beren has been around for a long time but is still “unchanged tasty”: “It started in 1984 with a cafe on the Noordsingel in Rotterdam. Almost 40 years later, the feeling is still exactly the same, but we are so much more than that one cafe in Rotterdam.” This commercial ends up in shared second place, mainly due to its nostalgic character. The commercial scores above average, especially on the factors "credibility" and "fun to watch".

We see that the Allianz Direct commercial, designed by Alfred International, scores high in the categories “Fun to watch” and “distinctiveness”. Allianz Direct's commercials starring Usain Bolt seem to work well for this brand and can captivate and appeal to viewers. This response sums up the general feeling well: “Funny and clear. Nice way to get the message across.”

A final notable result is for the Vitakruid commercials, designed by DDB Unlimited. The commercials have the theme “Don't just take everything,” which focuses on the fact that everyone is different and therefore needs different vitamins and supplements. The campaigns feature various main characters who, in their own way, push their boundaries beyond their limits in everyday situations and 'swallow' them too. The commercials are very eye-catching and have daring humor, which puts this brand on the map and scores high on “distinctiveness” with our panel.

We congratulate the winners of the month of April with the wonderful commercials and results!

Is your commercial the next winner in the commercial competition on commercialreview.nl? Submit your commercial and let our panel review it!

You can now register via https://commercialreview.nl/aanmelden/tv/