For more than 3 years, commercialreview.nl has offered an online platform to (pre-)test TV commercials and to benchmark these commercials with, for example, your own previous commercials, commercials from other companies in your industry and commercials released in the same month.

From now on, this is also possible for all radio commercials in the Netherlands. This initiative launches the Dutch Radio Commercial Benchmark: 1 central place to benchmark radio commercials quickly, easily, cost-effectively and in a fun way with other radio commercials.

How credible is your commercial compared to other radio commercials? To what extent does your commercial encourage action compared to other providers from your own industry and how distinctive is it compared to your previous commercials? Your commercial is measured and benchmarked as standard on these and 3 other dimensions.

The results are delivered in a clear PDF report and can be extensively viewed and filtered on your own online dashboard.

The goal is to make this accessible to all radio advertisers in the Netherlands, so that data becomes available for every commercial to provide insight into results and to improve future commercials if possible.

Ruben Balfoort, founder of commercialreview.nl: "We saw that there are relatively few options to quickly gain good insights into the quality of radio commercials and benchmarks for this. We want to offer a solution for this in a fun and accessible way."

The standard price for participation in this radio commercial benchmark is €399, but as an introductory price, participating for the first time is now possible for €200 per commercial.

For all information and registration, visit our web page: https://commercialreview.nl/aanmelden/radio