TV advertising market rises to €829 million The total TV advertising market amounted to €829 million in 2019. This means the market has increased by 0.9% compared to 2018, when it was still €821. In 2019, a total of 1,067 advertisers invested €734 million in spot campaigns on the TV and online video platforms of the Screenforce broadcasters. This has achieved growth of 0.8% compared to 2018. The growth was all in the first half of the year, which increased by 2.3%. The size of the non-spot market was €95 million in 2019. This is an increase of 2.0% compared to 2018. The growth of the non-spot market largely comes from the digital domain. Here the growth was 23.6%.

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