December Commercial Competition 2026

Do you have the best December commercial of 2026?

This year, commercialreview is organising the December Commercial Competition for the 7th year in a row.

Submit your Sinterklaas, Christmas or New Year's Eve commercial and let Dutch consumers decide which December commercials are the best.

More than a chance to win

For €599 per commercial, this is what you get:

Promotion via LinkedIn & newsletter
Benchmark against all participating commercials
Impact measurement on 6 factors Credible Enjoyable to watch Annoying Distinctive Drives action Overall appreciation
8 standard questions per commercial What are your first thoughts about this commercial? Have you seen this commercial before? How much do you enjoy watching this commercial? To what extent does the commercial drive you to act? To what extent do you find this commercial annoying? To what extent do you find this commercial distinctive? To what extent do you find this commercial credible? What score do you give this commercial?
Add extra questions (€50 per question)
Extended AI advisory report Extended AI advisory report with concrete improvement points for your commercial.
Feedback from at least 225 respondents
Filterable dashboard (age, gender, province)
Access to unique benchmarks
Profile page with website link