CliniClowns and Alzheimer Nederland win Commercial Competition Q2 2026; KLM and Primera score high on viewing enjoyment and action

Commercialreview had consumers rate the new Dutch TV commercials of the second quarter on credibility, viewing enjoyment, irritation, distinctiveness, activation power and an overall score. All data was analyzed with Stramigo.

CliniClowns and Alzheimer Nederland share first place with a 7.8, followed by Primera (7.2). KLM also stood out for viewing enjoyment, Intertoys for distinctiveness and Primera for activation power. Notably, the most credible commercials were not the ones that prompted action most strongly.